shaping Consumer Imaginations: the role of self-Focused Attention in Product evaluations

نویسنده

  • IrIs W. Hung
چکیده

Vol. XLVIII (April 2011), 381 –392 *Iris W. Hung is Assistant Professor of Marketing, Department of Marketing, NUS Business School, National University of Singapore (e-mail: [email protected]). Robert S. Wyer Jr. is Visiting Professor of Marketing, Department of Marketing, Chinese University of Hong Kong (e-mail: [email protected]). This research was supported in part by grants HKUST6053/01H, HKUST6194/04H, and HKUST6192/04H from the Research Grants Council, Hong Kong, and by grant R-316-000-079-112 from the National University of Singapore. Jeff Inman served as associate editor for this article. IrIs W. Hung and robert s. Wyer Jr.*

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تاریخ انتشار 2011